Founded by Gia Nguyen, who drew inspiration from Sweden's minimalist lifestyle and design philosophy, NUEN MOTO aims to create products that combine functionality, style, and emotion. After returning to Vietnam in 2020, Gia transformed his lifestyle brand for motorcycle enthusiasts into NUEN MOTO, a company that showcases Vietnam's potential to produce world-class products rooted in innovation, craftsmanship, and culture.

GIA NGUYEN (center) founder at NUEN MOTO and team Hai Vo, Han Hoang  

Mission
At the heart of NUEN MOTO is a philosophy centered around minimalist design and maximum impact. The company believes that every product should serve a purpose, evoke emotion, and respect the environment. Its mission is to redefine electric motorcycles, shifting the narrative from cost-saving utility to an aspirational lifestyle product. By doing so, NUEN aims to establish Vietnam as a hub of creativity and innovation, competing on a global scale while staying true to its roots.



Overcoming Challenges and Bringing the Vision to Life
Turning NUEN MOTO from an idea into reality required overcoming significant challenges. Developing the groundbreaking NUEN N1-S electric motorcycle meant redefining industry norms and navigating an evolving electric vehicle market. The team focused on combining their expertise in design and engineering with a relentless drive to innovate. Strategic partnerships with suppliers and manufacturers in Vietnam and neighboring countries were key to bringing the N1-S to life. Through perseverance and dedication, NUEN MOTO was able to turn its vision into a tangible reality, paving the way for a new era in electric motorcycles.



Sustainability and Innovation
NUEN MOTO addresses the challenges of the electric motorcycle industry through sustainability, innovation, and customer-centric solutions. The N1-S is crafted with recyclable aluminum, reducing environmental impact and enhancing durability. Its minimalist design eliminates unnecessary complexity, ensuring efficient manufacturing and lower emissions. The N-Drive system integrates the battery, motor, and controller into a unified unit, showcasing the company's innovative approach. Customer-centricity drives every decision, from the ergonomic design of the N1-S to its advanced safety features like ABS and regenerative braking.



Differentiation and Competing in the Market
NUEN's differentiation lies in its focus on premium design, performance, and sustainability. While Chinese electric vehicles dominate the mass market with low-cost offerings, NUEN targets the mid-to-high-end segment, appealing to customers seeking aesthetics, emotional connection, and exceptional performance. The NUEN N1-S offers a sleek, minimalist design, robust aluminum chassis, and superior riding experience, making it an aspirational product that stands apart from generic alternatives. By offering a unique blend of style, substance, and sustainability, NUEN MOTO is poised to capture a significant share of the growing electric motorcycle market.

Signature
NUEN's signature lies in its fusion of design, emotion, and sustainability. Every detail of the N1-S reflects the company's philosophy of simplicity and purpose, from its striking exoskeleton frame to its seamless user experience. The N1-S is not just a motorcycle – it's a lifestyle statement, a connection to the rider's values and aspirations. NUEN represents a future where electric vehicles are not only functional but also beautiful, sustainable, and deeply personal. By creating a product that resonates with customers on an emotional level, NUEN MOTO is building a loyal community of riders who share its vision and values.



Redefining “Made in Vietnam”
NUEN MOTO is more than a brand – it's a movement to redefine what "Made in Vietnam" stands for. With a bold vision, innovative solutions, and a commitment to sustainability, NUEN is poised to lead the charge in creating electric motorcycles that inspire and elevate. By prioritizing design, customer experience, and environmental responsibility, NUEN is carving its unique path in the global electric vehicle industry. As the world transitions to a more sustainable and environmentally conscious future, NUEN MOTO is at the forefront, shaping the destiny of electric motorcycles and redefining the boundaries of what is possible.