Taking place from February 3rd to February 7th, 2023 at the Messe Frankfurt Exhibition Center, (Frankfurt, Germany), Ambiente 2023 is expected to welcome 4,200 exhibitors from 80 countries around the world. Vietnam alone has 55 companies, with the presence of the People's Committee of Hanoi and Vietnam Chamber of Commerce and Industry in the mixed stalls. In particular, Minh Long I continues to be one of the large companies from Vietnam represented at the fair, contributing to the national identity and promoting the reputation of Vietnamese porcelain to international friends.

Understanding that this is one of the largest fairs in Europe, and an event that leads to many benefits in the manufacture of household appliances, handicrafts, etc., Minh Long I has performed their R&D carefully and undertook various testings to meet the highest quality, technique and art standards in the world today. This event is also a golden opportunity for Minh Long I to introduce and promote quality porcelain products with Vietnamese cultural identity to international partners. At the same time, it is also the right time for a leading Vietnamese porcelain brand to maintain its connection with traditional customers and approach new leads and investors in the European markets. Through this, Minh Long I also learned about the mechanisms and approached to sales channels and suppliers in Germany, especially e-commerce channels that are becoming more and more popular as a key shopping trend in Germany and the world.

 

Minh Long representatives working with customers at Ambiente 2023

On the opportunities of Vietnamese businesses participating in Ambiente, Ms. Julia Uherek – Group Show Director, Consumer Goods Fairs at Messe Frankfurt Exhibition Group (the organizer of Ambiente Frankfurt) shared that Vietnamese handicrafts were exported to Europe, especially Germany, have great potentials thanks to trade agreements, including EU - Vietnam Free Trade Agreement (EVFTA). Therefore, Ambiente Frankfurt Fair will be the chance for Vietnamese products to access foreign markets.

Two booths of Minh Long I at Ambiente 2023 were displayed impressively, attracting great attention from multiple investors and visitors. The representative of Minh Long I hoped that with the porcelain products displayed and the activities that had taken place here, international customers will soon realize that Vietnam also has beautiful porcelain works that can feature ubiquitously. This is also an item favored by German and European buyers and consumers in the past fairs up to now.

On the first day of Ambiente 2023, Minh Long I welcomed more than a hundred importers, distributors and visitors from Germany, the Netherlands, Spain, France, etc. This year, the use of furniture, household products and porcelain focus more on quality, with elegant, convenient, and affordable designs and patterns. Notably, environment-friendly and health-safe materials are still people’s top of mind. This trend is in line with the Vietnamese porcelain brand’s philosophy that always prioritizes healthy materials for public well-being’s benefits. From that projection, Minh Long I has introduced finely selected products from three lines namely Minh Long, HealthyCook and Ly's. The porcelainware including tableware, tea ware, cookware, tumblers and lunch boxes, brownish zisha coffee sets, all are designed in both European and Asian styling mix to create perfect beauty, so that users can easily choose for to their daily meal setting.
Our booth at Hall 12.1B52 is a place to display Minh Long - Ly's porcelain products which are built and decorated harmoniously with diverse patterns and designs. All are produced to European-standard lines, high temperature firing technology, over-glaze coloring technology, etc., which not only gives the product true and natural beauty but also creates a new leap in the field of porcelain production in Vietnam in particular and the world in general.

Ly's is a specialized category for restaurants and hotels with items from the collections namely Jasmine, Daisy, Gourmet, Harmony, Linea, etc., displayed at the fair. And they continue to be the star of the show and quickly attract the attention of customers. domestically and internationally. Specially, Gastroline - a product set that won the prestigious award "Best Product Design" at the most trusted and largest global design competition Red Dot Design Award 2019, was also introduced and made a great impression with the audience.
 

Minh Long porcelain products swiftly catch visitors’ attention

Our stall at Hall 9.0E24 is the place to display HealthyCook porcelain (pot, pan, kettle…) with three vivid colors suitable for all kitchen spaces: moss green, red and gray. In particular, in this area, visitors can also directly watch and enjoy the dishes prepared by Minh Long I chefs using a macrobiotic porcelain pot such as: vegetables, eggs boiled without water but they are still cooked evenly, deliciously inside out with beautiful color, furthermore, they taste super sweet and fragrant; spring rolls fried at a temperature (below 135°C) lower than normal (above 150°C). With this low temperature and the product's inactive porcelain materials, the method will limit the production of toxic substances, help the body reduce the amount of toxins accumulated, and prevent cardiovascular diseases and obesity;  beans and sesame roasted evenly without keeping eye on heat level and tossing frequently; braised beef or soup cooked to tender with rich flavors.
 

HealthyCook Porcelain Stall at Ambiente 2023

The presence of Minh Long I at Ambiente 2023 has played a part in preserving and spreading the Vietnamese cultural quintessence, gradually affirming the position of the Vietnamese porcelain brand in the world. In particular, the showcase of the HealthyCook porcelain cookware line has brought to international friends a lively experience of Vietnamese cuisine. With the same dishes and recipes, but when processed with HealthyCook porcelain, they will be added with more deliciousness and healthiness and done with more health benefits. Most of the first-time visitors who taste these dishes have praised and expressed their excitement when saw the chef prepare waterless-boiled vegetables in just 8-10 minutes with their own eyes.