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VIETNAM BUSINESS & EVENT

8/17/2024 9:09:47 AM

ChaoVietnam: Workshop on MarCom

Despite it was summer time, more than 100 students of hospitality in HCM City attended a workshop on Marcom in hospitality hosted by Chao Vietnam and Vietnam Is Awesome in collaboration with the Faculty of Tourism, Restaurants, Hotels of Hoa Sen University.

Attending the workshop "MarCom in Tourism and Hospitality" held in Ho Chi Minh City on August 16 were also guests speakers who play key roles in hospitality in the city. They included Ms. Yen Hoang – Director of Marketing & Communications of Le Meridien Saigon Hotel, Ms. Natalya Wissink, founder and operator of Secret Experiences, and Chef Nguyen Nhu Cuong, founder and currently runs Michelin selected restaurant Madame Lam.

In addition to value practical experience as well as insights, Chef Cuong highlighted techniques and experience in building and implementing MarCom compaigns to help change the face of the tourism and hospitality industry. He shared experience of a business perspective in using many MarCom service teams for their products.

Chef Cuong also presented a dish that was quite familiar to Vietnamese but was “upgraded” to deliver a completely different flavor, making students and the whole hall very excited.

Meanwhile, Ms. Natalya Wissink updated students with a lot of useful information on how to build and operate MarCom activities on websites, social, AI, media... and showed them “the need to understand customers" to ensure the success of Marcom programmes

Ms. Hoang Yen used the workshop as a practical MarCom platform to run the campaign, how strategy, KIPs report…

Speakers, sponsors & guests joined the Q&A session, making the atmosphere of the room heated with many interesting questions and answers

Ms. Vong Chanh Kieu – Program Director of Hotel Management Program, a representative from the Tourism, Restaurants, and Hotels of Hoa Sen University expressed her satisfaction with organizing a meaningful and successful event: "All parties share the same goal of bringing practical knowledge of businesses, as well as opening up internship opportunities to help students get closer to their future career path."

The workshop provided many attractive internship opportunities at partner units such as Madame Lam Restaurant, Maika Tours, Jackfruit Adventure, and Vietnam Is Awesome.

The organizers would like to sincerely thank the sponsors for their valuable support and companionship:-
- Madame Lam Restaurant
- Ola Hale Restaurant
- Maika Tours Travel Company
- Jackfruit Adventure Travel Company
- Pines International English School Academy
- ChaoVietnam is media sponsor and co-organizer